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Building Strong Brands
Free Press 2011; US$ 30.00As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Managing Brand Equity
Free Press 2009; US$ 35.00The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...
Managing Brand Equity
Free Press 2009; Not AvailableThe most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...
Managing Brand Equity
Free Press 2009; Not AvailableThe most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...
The Authority of the Consumer
Taylor and Francis 2004; US$ 63.95The Authority of the Consumer explores the implications of `consumer society' - charting its meanings in particular circumstances and analysing this way of understanding the relationships between `providers' and 'recipients'. more...
The Handbook of Attitudes
Taylor and Francis 2005; US$ 60.00This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs,... more...
Behavioral Economics For Dummies
Wiley 2012; US$ 21.99A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle... more...
Global Consumer Behavior
Wiley 2013; US$ 170.00Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book... more...
Global Consumer Behavior
ISTE 2007; US$ 140.00Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book... more...
Reset
Random House Publishing Group 2009; US$ 15.00?This is the end of the world as we?ve known it,? Kurt Andersen writes in Reset . ?But it isn?t the end of the world.? In this smart and refreshingly hopeful book, Andersen?a brilliant analyst and synthesizer of historical and cultural trends, as well as a bestselling novelist and host of public radio?s Studio 360 ?shows us why the current economic... more...
