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- Taylor and Francis 2013; US$ 45.95
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications... more...
- Palgrave Macmillan 2013; US$ 40.00
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. more...
- Palgrave Macmillan 2013; US$ 32.00
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. more...
- Taylor and Francis 2013; US$ 150.00
House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...
- Taylor and Francis 2013; US$ 95.00
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising.... more...
- Taylor and Francis 2013; US$ 44.95
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...
- Penguin Group US 2013; US$ 12.99
Discounts are no longer the exception, they?re the norm. But is that bargain really a bargain? Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don?t only want a deep discount, they expect it... more...
- Wiley 2013; US$ 26.00
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty,... more...
- Springer 2013; US$ 29.99
Aufgrund des steigenden Wettbewerbsdrucks und der Anforderung an den Einkauf seine Leistung darzulegen, gewinnt das Thema Erfolgsmessung im Einkauf immer mehr an Bedeutung. Obwohl dabei hÃ¤ufig noch immer monetÃ¤re ErfolgsgrÃ¶Ã?en (Savings) an erster Stelle stehen, rÃ¼cken vermehrt auch nicht-monetÃ¤re Ziele (z.B. Innovationen, Versorgungsicherheit,... more...