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The Hidden Power of Your Customers
Wiley 2011; US$ 24.95Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing... more...
Fish
Hodder & Stoughton 2002; US$ 18.11Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful... more...
Design for Services
Ashgate Publishing Ltd 2011; US$ 124.95Design for Services explores what service design brings to the table and reflects on why the ideas and practices of service design are resonating with today's design community. The contributors offer a broad range of concrete examples to help clarify the issues, practices, knowledge and theories that are beginning to define this emerging field.... more...
How to Become a Rainmaker
Hyperion 2001; US$ 11.95Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition... more...
Maximizing Lead Generation
Pearson Education 2011; US$ 19.99The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...
Judgment on the Front Line
Penguin Group US 2012; US$ 12.99Front-line employees can be your greatest asset-here's how to tap their rich vein of insight and leadership. Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want... more...
Extreme Trust
Penguin Group US 2012; US$ 19.99If you accidentally try to order the same song twice from iTunes, you?ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There?s a clear business reason: the leaders of iTunes realize there?s no better way to make you trust them than to be totally honest when you least expect... more...
Fish
Hodder & Stoughton 2002; Not AvailableImagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful... more...
The 11 Laws of Likability
AMACOM 2011; US$ 16.95When you?re networking, you need them to like you?really like you. more...
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
McGraw-Hill Education 2011; US$ 25.00Build Customer Relationships and Win Big Revenue!. “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues,... more...









