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- Taylor and Francis 2014; US$ 44.95
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ?culture jams? and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books like Supersize Me! and No Logo. A rising awareness... more...
- Wiley 2014; US$ 35.00
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s... more...
- Kogan Page 2014; US$ 27.95
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of... more...
- McGraw-Hill Education 2013; US$ 28.00
BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors.... more...
- Taylor and Francis 2013; US$ 59.95
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual... more...
- Elsevier Science 2013; US$ 29.95
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge... more...
- Palgrave Macmillan 2013; US$ 32.00
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. more...
- Taylor and Francis 2013; US$ 59.95
Learn how to use Application Service Providers to enhance the future of your business! Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today?s information-intensive marketplace depends on a company?s ability to acquire and fully use the latest advancements... more...
- Springer 2013; US$ 69.99
Kundenbindungsprogramme haben sich mittlerweile als institutionalisierte Form der Kundenbindung etabliert. Bei der Ausgestaltung dieser Marketingmassnahme nutzen Unternehmen haufig komplexe Anreizstrukturen wie einen hierarchischen Aufbau. Im Rahmen solcher hierarchischen Kundenbindungsprogramme konnen sich jedoch neben angestrebten Erfolgswirkungen... more...