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Handelsmarken von Discountern
Diplomica Verlag 2009; US$ 57.16Die Bedeutung von Handelsmarken nimmt in den letzten Jahren stetig zu. Auch im deutschen Lebensmitteleinzelhandel spielen sie eine immer bedeutendere Rolle. Vor allem Discounter, die in den letzten Jahren enorme Marktanteilsgewinne verzeichnen konnten, folgen mittlerweile dem Prinzip, ihr Sortiment stark auf Handelsmarken auszurichten.Mit einem Umsatzanteil... more...
Supermarket differentiation in the UK
Diplomica Verlag 2009; US$ 46.37This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned... more...
Scoring Points
Kogan Page 2008; US$ 35.00Scoring Points shows how Tesco made customer loyalty marketing work, explaining the benefits for Tesco and its customers. more...
Shopping, Seduction & Mr Selfridge
Profile 2008; US$ 14.38In 1909 London's first dedicated department store built from scratch opened in a glorious burst of publicity, spearheaded by the largest advertising campaign ever mounted in the British press. In his eponymous store Selfridge created nothing less than 'the theatre of retail'. His personal life was just as flamboyant, one of mistresses and... more...
My Korean Deli
Henry Holt and Co. 2011; US$ 14.99This warm and funny tale of an earnest preppy editor finding himself trapped behind the counter of a Brooklyn convenience store is about family, culture and identity in an age of discombobulation. It starts with a gift, when Ben Ryder Howe's wife, the daughter of Korean immigrants, decides to repay her parents' self-sacrifice by buying them a... more...
The Success Of 7-Eleven Japan
World Scientific Publishing Company 2002; US$ 41.60When analyzing 7-Eleven Japan?s advanced and innovative management style, the authors of this book highlight the existence of the ?integrated information system?. This is because of the key role it plays not only in forming this firm?s corporate strategy but also in developing its functional strategies for logistic support, merchandising and store... more...
M2M: The Wireless Revolution
TSTC Publishing 2005; US$ 25.00What is M2M? M2M is an acronym for the term "Machine-to-Machine" and the birth of a 4th generation of computing. M2M is a category of information and communication technology that combines communications, computer, and power technologies to enable remote human and machine interaction with physical, chemical, and biological systems and processes. more...
The Grocers
Kogan Page 2011; US$ 24.95This fully updated, third edition of The Grocers portrays the growth of some of the world's most successful supermarkets, and shows how they have each responded to the significant changes in the food retailing market over the last few years. more...
Land of Desire
Knopf Doubleday Publishing Group 2011; US$ 18.95This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos. From the Trade Paperback edition. more...
Start Your Own Mail Order Business
Entrepreneur Press 2008; US$ 17.95Your Complete Package for Success?Signed, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting... more...
