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M2M: The Wireless Revolution
TSTC Publishing 2005; US$ 25.00What is M2M? M2M is an acronym for the term "Machine-to-Machine" and the birth of a 4th generation of computing. M2M is a category of information and communication technology that combines communications, computer, and power technologies to enable remote human and machine interaction with physical, chemical, and biological systems and processes. more...
Start Your Own Mail Order Business
Entrepreneur Press 2008; US$ 17.95Your Complete Package for Success?Signed, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting... more...
Retail Hell
F+W Media 2010; US$ 14.95From Act I: "I think you left these behind," I said, handing them to her. This happens all the time when women try to return bags they've used. Tampons, lipstick, coins, Tic Tacs, and condoms are the top treasures found. "Greasy" let out a sigh as if I were the problem. "I really don't see what the problem is here. It's none of your business what... more...
My Korean Deli
Henry Holt and Co. 2011; US$ 14.99This warm and funny tale of an earnest preppy editor finding himself trapped behind the counter of a Brooklyn convenience store is about family, culture and identity in an age of discombobulation. It starts with a gift, when Ben Ryder Howe's wife, the daughter of Korean immigrants, decides to repay her parents' self-sacrifice by buying them a... more...
Scoring Points
Kogan Page 2008; US$ 35.00Scoring Points shows how Tesco made customer loyalty marketing work, explaining the benefits for Tesco and its customers. more...
The Success Of 7-Eleven Japan
World Scientific Publishing Company 2002; US$ 41.60When analyzing 7-Eleven Japan?s advanced and innovative management style, the authors of this book highlight the existence of the ?integrated information system?. This is because of the key role it plays not only in forming this firm?s corporate strategy but also in developing its functional strategies for logistic support, merchandising and store... more...
Design and Launch an Online Gift Business in a Week
Entrepreneur Press 2009; US$ 17.95Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today?s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose... more...
Handelsmarken von Discountern
Diplomica Verlag 2009; US$ 57.16Die Bedeutung von Handelsmarken nimmt in den letzten Jahren stetig zu. Auch im deutschen Lebensmitteleinzelhandel spielen sie eine immer bedeutendere Rolle. Vor allem Discounter, die in den letzten Jahren enorme Marktanteilsgewinne verzeichnen konnten, folgen mittlerweile dem Prinzip, ihr Sortiment stark auf Handelsmarken auszurichten.Mit einem Umsatzanteil... more...
Land of Desire
Knopf Doubleday Publishing Group 2011; US$ 18.95This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos. From the Trade Paperback edition. more...
Supermarket differentiation in the UK
Diplomica Verlag 2009; US$ 46.37This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned... more...
