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Facebook Marketingby Chris Treadaway; Mari Smith
John Wiley & Sons 2012; US$ 29.99The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic... more...
Affiliate Millionsby Anthony Borelli; Greg Holden
John Wiley & Sons, Inc. 2007; US$ 24.95Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions , author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential... more...
Blog Marketingby Jeremy Wright
McGraw-Hill 2006; US$ 24.95With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications. All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing. shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. ''Blogs will soon become a staple in the information diet of every serious businessperson... more...
eBay Your Businessby Janelle Elms; Michael Bellomo; Joel Elad
McGraw-Hill 2004; US$ 24.95Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again. more...
Winning Results with Google AdWordsby Andrew Goodman
McGraw-Hill 2005; US$ 24.99Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords . You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding. more...
The Online Advertising Playbookby Joe Plummer; Stephen D. Rappaport; Taddy Hall; Robert Barocci
John Wiley & Sons, Inc. 2007; US$ 34.95Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks " The Online Advertising Playbook 's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition... more...
Landing Page Optimizationby Tim Ash
John Wiley & Sons, Inc. 2008; US$ 29.99How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool. more...
How to Make Money with YouTube EBby Brad Schepp; Debra Schepp
McGraw-Hill 2009; US$ 21.95Tips for capitalizing on the power of YouTube—from the gurus of e-commerce The video sharing website YouTube has changed the way products and brands are marketed. How to Make Money with YouTube shows readers how to harness the website’s power and turn a profit. Bestselling authors Brad and Debra Schepp provide indepth coverage on everything from shooting and uploading videos, to fundraising and marketing, to building buzz and getting videos noticed. The book is filled with valuable advice and practical tips to help readers maximize their earning potential with YouTube. It’s an ideal resource for business owners and individuals looking for a unique and profitable marketing tool. more...
The Law of Electronic Commerceby Alan Davidson
Cambridge University Press 2009; US$ 48.00This book comprehensively addresses the new laws and regulations surrounding electronic commerce. more...
slide:ologyby Nancy Duarte
O'Reilly Media, Inc. 2008; US$ 27.99No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void. Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth , this book is full of practical approaches to visual story development that can be applied by anyone. The book combines... more...









