Business: E-Commerce Ebooks

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Blended Learningby Kaye Thorne
Kogan Page 2003; US$ 16.35
'Blended learning' is a workable solution that allows trainers and staff developers to integrate online learning within a broader range of more traditional learning techniques. Demonstrating how old and new methods of improving staff performance and learning can work together to give better results, this work aims to provide an ideal guidebook to creating a new style of training. It shows how the concept of blended learning can be applied most effectively as it helps readers make the first ste more...
The E-Codeby Joe Vitale; Jo Han Mok
John Wiley & Sons, Inc. 2010; US$ 19.95
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money... more...
From Entrepreneur to Infopreneurby Stephanie Chandler
John Wiley & Sons, Inc. 2010; US$ 19.95
Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs. more...
101 Ways to Promote Your Real Estate Web Siteby Susan Sweeney
Maximum Press 2008; US$ 35.95
An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool. more...
Reshaping Your Business with Web 2.0by Vince Casarez; Billy Cripe; Jean Sini
McGraw-Hill 2008; US$ 39.99
Integrate Web 2.0 trends and technologies into the enterprise. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.: Foster collaboration and accelerate information dissemination with blogs and wikis; Implement... more...
The Zen of Social Media Marketingby Shama Hyder Kabani
BenBella Books, Inc. 2010; US$ 16.95
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling... more...
DigiMarketingby Kent Wertime; Ian Fenwick
John Wiley & Sons, Inc. 2011; US$ 38.00
"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." — Miles Young , Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." — John A. Quelch , Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they... more...
The New Rules of Retailby Robin Lewis; Michael Dart
Palgrave Macmillan 2010; US$ 12.99
The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically. Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern... more...
Facebook Marketing For Dummiesby Paul Dunay; Richard Krueger
John Wiley & Sons, Inc. 2011; US$ 24.99
Discover how to use Facebook to create successful marketing campaigns With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2 nd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses... more...
Going Proby Scott Bourne; Skip Cohen
Crown Publishing Group 2011; US$ 16.99
You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what? With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business. Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand,... more...