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- Pearson Education 2011; US$ 15.99
?I work in digital media publishing, yet I?ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped... more...
- Pearson Education 2011; US$ 11.99
?For crying out loud, IBM ?gets? social media. Don?t you think it?s about time that you do? This is the book to get you started.? -- Guy Kawasaki , author of Enchantment ?Get Bold is...a book to be embraced, studied, and implemented.? -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM! With Forewords... more...
- Alpha Books 2012; US$ 21.95
Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections more...
- O'Reilly Media 2011; US$ 31.99
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy?not just to improve your site?s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze,... more...
- Pearson Education 2011; US$ 19.99
The Easy, Step-by-Step Guide to Facebook Marketing?100% Updated for Facebook?s Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic ?page,? but with a smart, low-cost marketing program that works . Facebook Marketing,... more...
- Wiley 2011; US$ 39.99
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines... more...
- Pearson Education 2011; US$ 19.99
The Complete Business Guide to Google+, Today?s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it?s today?s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors... more...
- Port Campbell Press 2011; US$ 12.99
How We Went from Broke to Millionaires in Under 2 Years & How You Can Too. In this down to earth, no nonsense book, you're about to discover how you can start an eBay business today with little or no money and be making profits within 24 hrs. Discover how everyday Aussies Matt & Amanda Clarkson grew a million dollar eBay business in less than 2... more...
- Linden Publishing 2009; US$ 12.95
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners... more...