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- McGraw-Hill Education 2011; US$ 28.00
Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns,... more...
- Wiley 2011; US$ 19.95
In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more... more...
- McGraw-Hill Education 2011; US$ 25.00
The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace ?A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.? ?Robert... more...
- Entrepreneur Press 2008; US$ 17.95
Have you fantasized about your own retail store?selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today?s technology makes it easier than ever to take your retail dreams to the world?s largest marketplace?the... more...
- Wiley 2011; US$ 24.95
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that... more...
- Wiley 2011; US$ 24.95
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more... more...
- Nicholas Brealey Publishing 2011; US$ 28.95
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing... more...
- Information Today, Inc. 2011; US$ 23.95
In today?s global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic—especially for counties, cities, census blocks, or any other substate areas—makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free... more...
- Pearson Education 2010; US$ 49.99
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (?Emerging Business Online?) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...
- McGraw-Hill Education 2011; US$ 35.00
Align Strategy With Metrics Using Social Monitoring Best Practices ?Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think... more...