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The Dragonfly Effect
Wiley 2010; US$ 25.95Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...
Enterprise Applications and Services in the Finance Industry
Springer 2009; US$ 64.95Constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. This book covers topics such as financial markets and customers, service-oriented architectures, and regulation and compliance. more...
The Complete Idiot's Guide to Social Media Marketing, 2nd Edition
Alpha Books 2012; US$ 21.95Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections more...
The Trend Following Bible
Wiley 2012; US$ 75.00A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. The Trend Following Bible shows individual traders and investors how to profit... more...
Business Information Systems
Springer 2009; US$ 69.95Contains the refereed proceedings of the 12th International Conference on Business Information Systems, BIS 2009, held in Poznan, Poland, in April 2009. This book includes sections on ontologies in organizations, ontologies and security, Web search, process modeling, process analysis and mining, and service-oriented architecture. more...
Effective Promotional Planning for e-Business
Taylor and Francis 2012; US$ 27.95'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions... more...
How to Make Money Using Etsy
Wiley 2011; US$ 19.95In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more... more...
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Pearson Education 2011; US$ 23.99The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands... more...
BrandDigital
Palgrave Macmillan 2008; US$ 9.99This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding. more...
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Palgrave Macmillan 2013; US$ 26.99In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury... more...
