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The LONG TAILby Chris Anderson
Hyperion 2006; US$ 15.99The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO,... more...
Brazil since 1980by Francisco Vidal Luna; Herbert S. Klein
Cambridge University Press 2006; US$ 22.00This book is designed as a basic introduction to contemporary Brazil from a recent historical perspective and is one of the first such comprehensive surveys of recent Brazilian history and development - the shift, in effect, from a pre-modern to a modern economy and society - in any language. more...
The End of Povertyby Jeffrey D. Sachs; Bono
Penguin Group Inc. 2006; US$ 13.99A landmark exploration of the way out of extreme poverty for the world?s poorest citizens Among the most eagerly anticipated books of any year, this landmark exploration of prosperity and poverty distills the life work of an economist Time calls one of the world?s 100 most influential people. Sachs?s aim is nothing less than to deliver a big picture of how societies emerge from poverty. To do so he takes readers in his footsteps, explaining his work in Bolivia, Russia, India, China, and Africa, while offering an integrated set of solutions for the interwoven economic, political, environmental, and social problems that challenge the poorest countries. Marrying passionate storytelling with rigorous analysis and a vision as pragmatic as... more...
Start-up Nationby Dan Senor; Saul Singer
Grand Central Publishing 2011; US$ 9.99START-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland , Singapore and Dubai have tried to re-create the " Israel effect", there are entrepreneurial lessons... more...
The New Introduction to Geographical Economicsby Steven Brakman; Harry Garretsen; Charles van Marrewijk
Cambridge University Press 2009; US$ 53.00This revised and updated introduction to geographical economics explains the who, why and where of the location of economic activity. more...
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Understanding Civil War, 1by Paul Collier
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Beyond the Crashby Gordon Brown
Simon & Schuster 2010; US$ 17.99The international financial crisis that has held our global economy in its grip for too long still seems to be in full stride. Former British Prime Minister and Chancellor of the Exchequer Gordon Brown believes the crisis can be reversed, but that the world’s leaders must work together if we are to avoid a decade of lost jobs and low growth. Brown speaks both as someone who was in the room driving discussions that led to some crucial decisions and as an expert renowned for his remarkable financial acumen. No one who had Brown’s access has written about the crisis yet, and no one has written so convincingly about what the global community must do next in order to climb out of this abyss. Brown outlines the shocking recklessness... more...
Nickel and Dimedby Barbara Ehrenreich
Henry Holt and Co. 2010; US$ 9.99Our sharpest and most original social critic goes "undercover" as an unskilled worker to reveal the dark side of American prosperity. Millions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. She was inspired in part by the rhetoric surrounding welfare reform, which promised that a job -- any job -- can be the ticket to a better life. But how does anyone survive, let alone prosper, on $6 an hour? To find out, Ehrenreich left her home, took the cheapest lodgings she could find, and accepted whatever jobs she was offered. Moving from Florida to Maine to Minnesota, she worked as a waitress, a hotel maid, a cleaning woman, a nursing-home aide, and a Wal-Mart sales clerk. She... more...