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Entrepreneurship and Culture
Springer 2009; US$ 109.99The book is an innovative compilation of papers that explore the relationship between cultural features and entrepreneurship. The relative stability of differences in entrepreneurial activity across countries suggests that other than economic factors are at play. The contributions to this edited volume deal with the foundations of entrepreneurship... more...
Building Strong Brands
Free Press 2011; US$ 30.00As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Building Strong Brands
Simon & Schuster UK 2012; Not AvailableAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Building Strong Brands
Simon & Schuster UK 2012; Not AvailableAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Business Ecology
Taylor and Francis 2012; US$ 48.95Business ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really... more...
Getting Everything You Can Out of All You've Got
St. Martin's Press 2000; US$ 16.99Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize... more...
Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
McGraw-Hill Education 2011; US$ 25.00What’s your entrepreneurial style?. “This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before.”. —BRIAN TRACY, author of The Psychology of Selling. “Stop trying to fit the mold of some successful entrepreneur you’ve seen... more...
The Seven Myths of Customer Management
Wiley 2005; US$ 55.00In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management... more...
How to Value Your Business and Increase Its Potential
McGraw-Hill Education 2003; US$ 54.95Business owners who understand the basic theories and realities of valuation gain valuable insights into how best to increase the intrinsic value of their businesses. How to Value Your Business and Increase Its Potential saves research time for owners by covering the key concepts they need to know and bypassing areas that require advanced training... more...
Successful Marketing Communications
Taylor and Francis 2012; US$ 47.95'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and... more...









