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Competitive Intelligence
Wiley 2002; US$ 12.99Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including Motorola... more...
Marketing Express
John Wiley & Sons, Ltd. 2002; US$ 12.99Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the... more...
E-Marketing
Wiley 2001; US$ 12.99Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers,... more...
Reputation Management
Wiley 2002; US$ 12.99Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan Examples and lessons from some of the world's most successful businesses, including... more...
The Balanced Scorecard
John Wiley & Sons, Ltd. 2002; US$ 12.99Fast track route to understanding and implementing the balanced scorecard in your business Covers the key aspects of the balanced scorecard, from basing the balanced scorecard on the company's strategy and relating it to existing control systems to setting goals and monitoring progress Examples and lessons from some of the world's most successful... more...
Future Proofing
John Wiley & Sons, Ltd. 2002; US$ 12.99Fast track route to understanding and managing the future. Covers all the key aspects of future proofing, from identifying alternative scenarios and tracking technology change to developing a blueprint for action and communicating it within the organization Examples and lessons from benchmark businesses, including ABB, Shell and Anglo American,... more...
Managing Diversity
Wiley 2002; US$ 12.99Fast track route to mastering all aspects of managing a diverse workforce Covers all the key techniques for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology Examples and lessons from some of the world's most... more...
Sales Promotion
Wiley 2002; US$ 12.99Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi... more...
Leadership Express
John Wiley & Sons, Ltd. 2002; US$ 12.99Fast track route to understanding leaders and leadership Covers the key areas of leadership, from transformational, charismatic and adaptive leadership to co-leadership and a new emphasis on great low-profile leaders Examples and lessons from some of the world's most successful leaders, including Jack Welch, Akio Morita, and Archie Norman, and ideas... more...
Global Marketing
Wiley 2002; US$ 12.99Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including... more...









