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- John Wiley & Sons, Inc. 2008; US$ 39.50
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated... more...
- Wiley 2008; US$ 29.50
Food and beverage is the largest portion of a meeting budget, but most meeting and event planners have no formal background in purchasing and managing this expense. This guide helps event, meeting, and convention planners save money, negotiate contracts, deal with catering managers, and successfully manage the food and beverage aspect of their event.... more...
- Wiley 2009; US$ 18.95
The Travels of a T-Shirt in the Global Economy has been lauded by the New York Times, Financial Times, and reviewers worldwide. Translated in fourteen languages, Travels has received numerous awards for its frank and nuanced discussion of global economic realities. Now updated and revised--including a discussions of environmental issue--this... more...
- Taylor and Francis 2010; US$ 44.95
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries... more...
- Farrar, Straus and Giroux 2011; US$ 18.99
This brilliant and eye-opening look at the new phenomenon called the aerotropolis gives us a glimpse of the way we will live in the near future?and the way we will do business too. Not so long ago, airports were built near cities, and roads connected the one to the other. This pattern?the city in the center, the airport on the periphery? shaped... more...
- Wiley 2012; US$ 24.95
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the... more...
- Goodfellow Publishers Ltd 2010; US$ 48.00
The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management. more...
- New Press, The 2012; US$ 26.95
Wenonah Hauter is the executive director of Food & Water Watch, but she also runs an organic family farm in Northern Virginia that provides healthy vegetables to over five hundred families in the Washington, D.C., area as part of the Community Supported Agriculture (CSA) program. Despite this, as one of the nation?s leading healthy food advocates,... more...
- SAGE Publications 2007; US$ 74.00
'...an often engaging and often insightful book... Among the best pieces in the 29 chapter collection are those by Australian academics Graeme Turner, whose clear and concise chapter "The Economy of Celebrity" illustrates the industrial imperatives of stardom, and Catherine Lumby, who brings the experience of contemporary teen girl fandom to life in... more...