The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
Most popular at the top
Dualer Kundenwert und Kundenwertsteuerung auf Massenmärkten
Springer 2012; US$ 64.99Diese Arbeit befasst sich mit der integrierten Betrachtung des Wertes f r Kunden (Customer Perceived Value) und den Wert der Kunden f r Unternehmen (Customer Lifetime Value) im Commodity-Markt. Ziel dieser normativ gepr gten Arbeit ist es, ein Framework zu entwickeln, anhand dessen sich das Marketing steuern l sst. Dazu werden sowohl Befragungsdaten... more...
The Value of Information
Springer 2012; US$ 79.99The book examines applications in two disparate fields linked by the importance of valuing information: public health and space. Researchers in the health field have developed some of the most innovative methodologies for valuing information, used to help determine, for example, the value of diagnostics in informing patient treatment decisions. In... more...
Managing Risk
Taylor and Francis 2013; US$ 44.95Managing Risk: Technology and Communications is a practical guide to the effective management of technology and communications risks. Frequent high profile scares, like the Sasser worm and WiFi vulnerabilities, make a proactive approach essential and this book shows you how to put in place expedient checks, balances and countermeasures. Business... more...
Nostalgie und Retro-Trends als Marketingchance
Springer 2012; US$ 54.99? ? In einer immer schnelllebigerenZeit mag es nicht verwundern, dass Individuen zunehmend nach Werten oder Beständigkeitsuchen und sich dabei sowohl ihrer eigenen Vergangenheit als auch nicht selbsterlebten vergangenen Epochen zuwenden. Die Faszination, welche Menschen mit derVergangenheit verbinden, wurde vom Marketing als Absatzchance erkannt... more...
Effektivitätsorientierte Ausgestaltung von Audit Committees
Springer 2012; US$ 64.99Das Audit Committee stellt das wichtigste Instrument der Oberleitung, Aufsicht und Kontrolle eines Unternehmens dar. Um den Anforderungen der Stakeholder und Regulatoren gerecht zu werden, ist eine gezielte Ausgestaltung im Rahmen einer effektiven Corporate Governance unabdingbar. Die Analyse der Ausgestaltung von Audit Committees börsennotierter... more...
The Knowledge Management Yearbook 2000-2001
Taylor and Francis 2013; US$ 210.00The Knowledge Management Yearbook is the most current and comprehensive resource available for knowledge management professionals; no other source of information so thoroughly surveys the state of the knowledge management discipline and industry and how they impact businesses and other organizations. Featuring both definitive articles and cutting-edge... more...
Knowledge Management
John Wiley & Sons, Ltd. 2002; US$ 12.99Fast track route to leveraging the intellectual capital in your organziation Covers the key areas of knowledge management, from identifying knowledge in an organization and knowledge-based incentive plans to promoting and facilitating knowledge sharing and innovation and knowledge-based strategies Examples and lessons from some of the world's most... more...
The New Organizational Wealth
Berrett-Koehler Publishers, Inc. 1997; US$ 26.45This study shows how some of the fastest-growing, most profitable companies are discovering that potentially limitless revenues can flow from their firm's intangible assets - the ability of employees, customers, and even suppliers to create new concepts, models, products and services. more...
Knowledge Management for the Intelligence Enterprise
Artech House 2003; US$ 131.00If you are responsible for the management of an intelligence enterprise operation and its timely and accurate delivery of reliable intelligence to key decision-makers, this book is must reading. It is the first easy-to-understand, system-level book that specifically applies knowledge management principles, practices and technologies to the intelligence... more...









