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Facebook Marketing For Dummiesby John Haydon; Paul Dunay; Richard Krueger
John Wiley & Sons 2012; US$ 24.99Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing... more...
The Zen of Social Media Marketingby Shama Hyder Kabani
BenBella Books, Inc. 2010; US$ 16.95Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youre using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isnt like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling... more...
Market Research in Practiceby Paul Hague
Kogan Page 2004; US$ 32.50This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl more...
The LONG TAILby Chris Anderson
Hyperion 2006; US$ 15.99The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO,... more...
Launching New Products and Servicesby Rodney Overton
Martin Books 2007; US$ 24.95This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations or expressions of interest Rating your product Financing your new product How much money will I need...? A budget, Basic record keeping Attracting venture capital Product development Are these issues pertinent ... A launch - issues to address How will we market our new product? Marketing What is marketing?, Market research What is a market?, Marketing questions What business... more...
Shineby Kris DenBesten
Treasures Media Inc 2008; US$ 11.19"Let your light shine before all men, that they might see your good works and glorify your Father in heaven" (Matthew 5:16). Kris Den Besten blends his successful business practices with his strong Christian faith through SHINE, a proven corporate culture model he designed and implemented. SHINE is based on five principles that produce a rewarding career and personal life: S - Serve Others H - Honor God I - Improve Continually N - Navigate by Values E - Earn Recommendations The author shares how his business was radically salvaged by SHINE principles that developed people's talents, increased productivity, and quantified the core values of integrity and honesty. Whether you are a CEO, middle management, or an entry-level employee,... more...
Positioningby Al Ries; Jack Trout
McGraw-Hill 2000; US$ 26.95“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities. A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy... more...
Corporate Marketing and Identityby John M.T. Balmer
Emerald Group Publishing Limited 2009; US$ 199.00In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate marketing field. This ebook includes some of these papers and also includes a keynote presentation delivered at the 11th ICIG Symposium held in Brighton. A case history on the British Monarchy concludes the e-book. more...
Scoring Pointsby Clive Humby
Kogan Page 2008; US$ 35.00Scoring Points shows how Tesco made customer loyalty marketing work, explaining the benefits for Tesco and its customers. more...
Luxury Worldby Mark Tungate
Kogan Page 2009; US$ 29.95Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion. more...