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Let Them Eat Cake
Dearborn Trade Publishing 2004; US$ 27.00In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...
Market Research in Practice
Kogan Page 2004; US$ 32.50This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl more...
In Search of the Obvious
Wiley 2008; US$ 27.95This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...
Ethical Marketing and The New Consumer
Wiley 2010; US$ 29.95What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the... more...
The Social Media Marketing Book
O'Reilly Media 2010; US$ 15.99Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...
QR Codes For Dummies
Wiley 2012; US$ 9.99Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link... more...
Doing Qualitative Community Research
Bentham Science Publishers 2012; US$ 49.00This text describes important considerations for conceptualizing, designing and carrying out qualitative research in community settings. The book covers various research aspects with respect to teaching, learning, practicing and assessing. Readers will gain insights into qualitative methodology as a vital stand-alone approach and find it to be an illuminating... more...
Key Account Management and Planning
Free Press 2001; US$ 28.99The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful... more...
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Implementing Metrics For IT Service Management
Van Haren Publishing 2010; US$ 55.00This book ?Implementing Metrics for IT Service Management? provides a measurement framework which is based on a continuous improvement lifecycle. The measurement framework is aligned with the IT Infrastructure Library (ITIL®) set of best practices. The framework is compatible with the Control Objectives for IT (CobiT®) framework and supports ISO/IEC... more...
