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The Marketing Matrix
Taylor and Francis 2013; US$ 53.95In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence,... more...
CIM Coursebook 03/04 Marketing Fundamentals
Taylor and Francis 2013; US$ 42.95Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts more...
Ultimate Guide to Pinterest for Business
Entrepreneur Press 2013; US$ 21.95With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers:... more...
Marketing High Profit Product/Service Solutions
Ashgate Publishing Ltd 2013; US$ 104.95Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - bundling. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal,... more...
Pinterest for Business: The Basics
Entrepreneur Press 2013; US$ 5.99Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This ?short? is designed to acquaint... more...
The Complete Marketer
Kogan Page 2013; US$ 29.99The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors'... more...
Brand New Justice
Taylor and Francis 2004; US$ 39.95Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
SAGE Publications 2006; US$ 33.00This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...
Brand Management
Taylor and Francis 2008; US$ 54.95For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand... more...
9 Brand Shaastras
SAGE India 2009; US$ 25.95Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets dont decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...









