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Marketing. Distribution of products

Most popular at the top

  • Trump University Marketing 101by Don Sexton

    Wiley 2010; US$ 24.95

    Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who... more...

  • CIM Coursebook: Delivering Customer Value through Marketingby Ray Donnelly; Colin Linton

    Taylor and Francis 2009; US$ 43.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • From Brand Vision to Brand Evaluationby Leslie de Chernatony

    Taylor and Francis 2010; US$ 55.95

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from... more...

  • CIM Coursebook: Managing Marketingby Francis Nicholson; Richard Meek; Andrew Sherratt

    Taylor and Francis 2013; US$ 43.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Darwin's Brandsby Anand Halve

    SAGE India 2011; US$ 32.95

    Darwin’s Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India—where competition from novel and captivating launches is relentless; where customers’... more...

  • CIM Coursebook 03/04 Marketing Communicationsby Chris Fill

    Taylor and Francis 2013; US$ 34.95

    Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts more...

  • Ultimate Book of Business Brandsby Stuart Crainer; Des Dearlove

    John Wiley & Sons, Ltd. 2003; US$ 29.95

    The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive... more...

  • Welcome to the Creative Ageby Mark Earls

    Wiley 2003; US$ 50.00

    This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and... more...

  • Customer Share Marketingby Tom Osenton

    Pearson Education 2002; US$ 29.00

    Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits,... more...