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- CRC Press 2000; US$ 94.95
A veteran of quality management describes processes and techniques by which a product development team can focus and communicate early. He provides a sequence for defining the company focus, defining the market, and customer focus, and describes a set of tools that can be used within the focus window. He assumes readers to be familiar with the qual more...
- Taylor and Francis 2006; US$ 44.95
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...
- Taylor and Francis 2006; US$ 19.95
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives... more...
- Wiley 2006; US$ 29.95
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...
- Taylor and Francis 2006; US$ 55.95
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author?s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...
- Emerald Group Publishing Limited 2004; US$ 100.00
Information Technology wields a remarkable amount of power in today's business world. According to Jay Kandampully, quantum advances in technology, communication and digital sciences (together with the proliferation of the Internet) have enabled organizations to transform the challenges of the past into the opportunities of the future. more...
- Oxford University Press 2004; US$ 26.99
Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words". more...
- Emerald Group Publishing Limited 2004; US$ 199.00
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for... more...
- Nicholas Brealey Publishing 2006; US$ 35.00
''The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York... more...
- Wiley 2007; US$ 45.00
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are... more...