The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
New to eBooks.com?Learn more
- Bestsellers - This Week
- Foreign Language Study
- Bestsellers - Last 6 months
- Graphic Books
- Health & Fitness
- Political Science
- Biography & Autobiography
- Psychology & Psychiatry
- Body Mind & Spirit
- House & Home
- Business & Economics
- Children's & Young Adult Fiction
- Juvenile Nonfiction
- Language Arts & Disciplines
- Crafts & Hobbies
- Science Fiction
- Current Events
- Literary Collections
- Literary Criticism
- Literary Fiction
- Social Science
- The Environment
- Sports & Recreation
- Family & Relationships
- Study Aids
- Folklore & Mythology
- Food and Wine
- Performing Arts
- True Crime
- Foreign Language Books
Most popular at the top
- Wiley 2006; US$ 68.50
"Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage in today's volatile market." —Travis Jarrell Institute of Industrial Engineers Program Committee Chair " Lean Distribution is a comprehensive yet concise work with clear leanings. Kirk's experience... more...
- Wiley 2006; US$ 73.95
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making , Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are... more...
- Palgrave Macmillan 2005; US$ 145.00
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...
- CRC Press 2000; US$ 94.95
A veteran of quality management describes processes and techniques by which a product development team can focus and communicate early. He provides a sequence for defining the company focus, defining the market, and customer focus, and describes a set of tools that can be used within the focus window. He assumes readers to be familiar with the qual more...
- Taylor and Francis 2006; US$ 19.95
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives... more...
- Taylor and Francis 2006; US$ 44.95
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...
- Wiley 2006; US$ 29.95
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...
- Taylor and Francis 2006; US$ 55.95
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author?s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...
- Oxford University Press 2004; US$ 26.99
Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words". more...
- Emerald Group Publishing Limited 2004; US$ 100.00
Information Technology wields a remarkable amount of power in today's business world. According to Jay Kandampully, quantum advances in technology, communication and digital sciences (together with the proliferation of the Internet) have enabled organizations to transform the challenges of the past into the opportunities of the future. more...