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Customer Relationship Management
Thorogood Publishing 2001; US$ 24.95This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...
Launching New Products and Services
Martin Books 2007; US$ 24.95This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...
Six Sigma Pricing
Pearson Education 2007; US$ 49.99This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Apply Six Sigma to Your #1 Business Challenge: Pricing “Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on... more...
Trust - Current Thinking and Future Research
Emerald Group Publishing Limited 2007; US$ 199.00Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...
Business to Business Services - Multiple Markets and Multi-Disciplinary Perspectives for the Twenty-First Century
Emerald Group Publishing Limited 2007; US$ 199.00This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide... more...
Brand, Organizational Identity and Reputation in SMEs - An Overview
Emerald Group Publishing Limited 2007; US$ 199.00As we progress through the 21st century, organizations small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the... more...
Global Brand Integrity Management
McGraw-Hill 2007; US$ 39.95Offers specific metrics that can be used for brand protection polices. This book includes international case studies. more...
Assessing and Building upon Wroe Aldersons Intellectual Legacy
Emerald Group Publishing Limited 2007; US$ 199.00In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard... more...
Product Experience
Elsevier Science 2011; US$ 215.00The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion)... more...
Taking Brand Initiative
Wiley 2008; US$ 29.95Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...









