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The Satisfied Customer
Palgrave Macmillan 2007; US$ 9.99The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars. more...
Personality Not Included
McGraw-Hill 2008; US$ 22.95Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your... more...
Strategic Integrated Marketing Communications
Taylor and Francis 2012; US$ 51.95This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations... more...
Telephone Service Excellence
Worldwide Center for Organizational Development 2006; US$ 9.50Because a telephone call will often be the first and most long-lasting impression a customer forms about your organisation, this Customer Service Excellence Rapid Skill Builder booklet has been developed to help you create better first impressions and assist in coaching individuals in effective telephone skills. Many of the principles we will talk... more...
Effects of Computer Innovation on Financial Practice
Emerald Group Publishing Limited 2008; US$ 199.00Computers have become an important component of daily life, at work and home, with their quick processing ability helping us make informed decisions more quickly. The essays in this e-book discuss the effect of computers on business financial decisions, covering instant messenger, IPO's and the financial effect of computer systems. more...
Social Marketing for Better Job Quality in Micro and Small Enterprises in Ghana
ILO Publications 2004; US$ 5.00Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. more...
The Brand Bubble
Wiley 2008; US$ 27.95How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...
Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasing
Emerald Group Publishing Limited 2008; US$ 199.00The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the marketing mix right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...
Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conference
Emerald Group Publishing Limited 2008; US$ 199.00The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to... more...
Interpretive Consumer Research
Emerald Group Publishing Limited 2008; US$ 199.00In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing... more...









