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...And the Clients Went Wild!
Wiley 2010; US$ 24.95Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most... more...
"Gefällt mir!" - Onlinewahlkampf in Deutschland
Tectum Verlag 2011; US$ 21.56Hauptbeschreibung Plakate kleben ist gut, das Web 2.0 ist besser. Alle gehen ins Internet - auch die Parteien buhlen dort um die Aufmerksamkeit der Wähler, um ihr Ranking bei Google, ihre Follower bei Twitter und darum, dass möglichst viele den "Gefällt mir"-Button anklicken. Rechtzeitig vor jeder Wahl engagieren sie sich online. Dann wird getwittert,... more...
'This Other Eden': Marketing the National Botanic Garden of Wales
Goodfellow Publishers Limited 2011; US$ 9.49This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...
1,001 Ways to Keep Customers Coming Back
Crown Publishing Group 2011; US$ 16.95Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips . With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton,... more...
100 Great Branding Ideas
Marshall Cavendish 2012; US$ 5.00Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies. more...
101 Activities for Delivering Knock Your Socks Off Service
AMACOM 2009; US$ 19.95The ultimate activity guide to mastering the art of exceptional customer service. more...
101 Marketing Strategies
Wiley 2004; US$ 47.50"Troy Waugh—‘the rainmakers’ rainmaker’—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also... more...
101 Ways to Build Customer Relationships
HRD Press 2007; US$ 14.95Avoid common mistakes made with customers and increase your chance of business survival 101 Ways to Build a Better Relationship with Your Customers. Building better customer relationships is not just something that would be nice to do – it is something you must do if you expect to be successful in business today. This book contains 101 useful... more...
101 Ways to Build a Successful Network Marketing Business
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101 Ways to Market Your Business
Allen & Unwin 2006; US$ 22.68A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply. more...
