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- Taylor & Francis 2012; US$ 71.95
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories... more...
- Knopf Doubleday Publishing Group 2007; US$ 11.16
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and... more...
- Pearson Education 2012; US$ 19.99
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! ?They? say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial... more...
- McGraw-Hill Companies,Inc. 2012; US$ 20.00
Competing on the social web isn't enough. You have to STAND OUT!. Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!. " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective... more...
- Henry Holt and Co. 2013; US$ 30.99
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School?s most popular professors What?s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL?along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which... more...
- Crown Publishing Group 2006; US$ 27.50
Nothing is more important to business success than innovation . . . And here?s what you can do about it on Monday morning with the definitive how-to book from the world?s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about?literally. SRI has pioneered innovations... more...
- Taylor and Francis 2005; US$ 64.95
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates... more...
- Free Press 2008; US$ 16.00
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing... more...