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Storyselling for Financial Advisors
Dearborn Trade Publishing 2000; US$ 30.00Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of... more...
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McGraw-Hill 2005; US$ 24.95A world-renowned innovation guru explains practices that result in breakthrough innovations. ''Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.''. -Clayton Christensen. For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using... more...
Coaching Salespeople into Sales Champions
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Free Press 2009; US$ 9.99The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions... more...
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