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- Dearborn Trade Publishing 2000; US$ 30.00
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of... more...
- McGraw-Hill 2005; US$ 24.95
A world-renowned innovation guru explains practices that result in breakthrough innovations. ''Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.''. -Clayton Christensen. For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using... more...
- Wiley 2008; US$ 29.95
How many salespeople (and managers) are not realizing their fullest potential? What stands in the way to greater performance isn’t something they don’t have but something they don’t get consistently: effective coaching . Unfortunately; most managers don’t deliver consistent, effective coaching or have the coaching skills... more...
- Taylor and Francis 2008; US$ 64.95
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition,... more...
- Free Press 2009; US$ 9.99
The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions... more...
- HarperCollins 2009; US$ 13.99
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet?just as he has done to build his family?s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing,... more...
- Ashgate Publishing Ltd 2011; US$ 34.95
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)McGraw-Hill Education 2011; US$ 22.00
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend?s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther?and faster?than ever before. LIkeable Social Media helps you harness the power of word-of-mouth... more...
- Pearson Education 2011; US$ 19.99
?Wendy?s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.? ?Michael Masterson, Publisher, Agora, Inc., Early to Rise You?ve already got great content ? now, monetize it! Dozens of top publishers, marketers,... more...