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Content Is Cash
Pearson Education 2011; US$ 19.99?Wendy?s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.? ?Michael Masterson, Publisher, Agora, Inc., Early to Rise You?ve already got great content ? now, monetize it! Dozens of top publishers, marketers,... more...
Strategic Management Accounting
Taylor and Francis 2012; US$ 74.95* Challenging and provocative book * Shows how management accounting techniques can be integrated into the strategic decision making process * Extensive use of practical examples from a variety of contexts.An introduction to business strategy for management accountants, financial accountants or managers with an accounting orientation. The book places... more...
Let Them Eat Cake
Dearborn Trade Publishing 2004; US$ 27.00In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...
Market Research in Practice
Kogan Page 2004; US$ 32.50This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl more...
Changing the Game
Pearson Education 2008; US$ 24.99Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary... more...
From Products to Services
Wiley 2008; US$ 60.00During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully... more...
In Search of the Obvious
Wiley 2008; US$ 27.95This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...
Why We Buy
Simon & Schuster 2008; US$ 16.00Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of... more...
Blogging to Drive Business
Pearson Education 2009; US$ 17.99Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits ?To connect with today?s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog... more...
Ethical Marketing and The New Consumer
Wiley 2010; US$ 29.95What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the... more...
