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Marketing

Most popular at the top

  • How to Become Filthy, Stinking Rich Through Network Marketingby Mark Yarnell; Valerie Bates; Derek Hall; Shelby Hall

    Wiley 2012; US$ 19.95

    A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown.... more...

  • Retail Analyticsby Emmett Cox

    Wiley 2011; US$ 45.00

    The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • The Influentialsby Edward Keller; Jonathan Berry

    Free Press 2003; Not Available

    One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials Who are they? The most influential Americans -- the ones who tell their neighbors what to buy, which politicians to support, and where to vacation -- are not necessarily the people you'd expect. They're not America's most affluent 10... more...

  • The New Strategic Brand Managementby Jean-Noel Kapferer

    Kogan Page 2012; US$ 70.00

    The New Strategic Brand Management by Jean-Noël Kapferer is the essential reference source on brand management and strategic brand thinking for all marketing professionals and students. more...

  • Pricing: Segmentation and Analyticsby Tudor Bodea; Mark E. Ferguson

    Business Expert Press 2012; US$ 19.95

    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.95

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset?their ability to bond directly with their consumers. Small business entrepreneurs are armed to go ?grassroots? given winning strategies to take their marketing... more...

  • High-Tech, High-Touch Customer Serviceby Micah Solomon

    AMACOM 2012; US$ 19.95

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. more...

  • The Accidental Salespersonby Chris Lytle

    AMACOM 2012; US$ 12.95

    With more than 50,000 copies sold, this book shows even ôunintentionalö sales pros that success is no accident. more...

  • Branding Yourselfby Erik Deckers; Kyle Lacy

    Pearson Education 2012; US$ 19.99

    Want a new job or career? Need to demonstrate more value to customers or employers? Use today?s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you?ll never find any other... more...