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Innovative Team Selling
Wiley 2013; US$ 24.95Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what... more...
CIM Coursebook Marketing Communications 07/08
Taylor and Francis 2013; US$ 36.95BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the... more...
Small Business Marketing in a Week
Hodder & Stoughton 2013; US$ 13.58Learn in a week, what the experts learn in a lifetime more...
Small Business Marketing in a Week
Hodder & Stoughton 2013; Not AvailableLearn in a week, what the experts learn in a lifetime more...
Get Clients Now! (TM)
AMACOM 2013; US$ 19.95Want more clients? Better clients? Here?s how! Complete with worksheets, exercises and all-new examples. more...
Innovation in Pricing
Taylor and Francis 2013; US$ 67.95Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits.... more...
Do It! Marketing
AMACOM 2013; US$ 19.95Kick your business into high gear with this fast, fun, pull-no-punches guide. more...
CIM Coursebook 06/07 Analysis and Evaluation
Taylor and Francis 2013; US$ 41.95Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course more...
Practice of Public Relations
Taylor and Francis 2013; US$ 69.95Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...
Sales Force Management
Taylor and Francis 2013; US$ 79.95In this latest edition of Sales Force Management , Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It?s a contemporary classic, fully updated for modern sales management practice. Including... more...









