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- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 288.49
Kunst und Kultur professionell vermarkten. Das Lehrbuch bündelt die klassischen Theorieansätze und Konzepte des Marketings und überträgt sie auf Fragestellungen des Kulturbereichs. Dabei reichen die Themen von der Organisation von Kultur, dem Kulturmarkt und seinen Akteuren über Definition und Funktion des Marketings im Kulturbereich bis hin zu Analyse,... more...
- Pearson Education 2014; US$ 15.99
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...
- McGraw-Hill Education 2014; US$ 29.00
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...
- Taylor and Francis 2014; US$ 73.95
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the... more...
- Double Dragon Publishing 2004; US$ 5.99
Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...
- Crown Publishing Group 2002; US$ 15.95
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...
- Hyperion 2003; US$ 11.95
There are also provocative ?Instant Marketing Superstar? challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it?s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who... more...
- Crown Publishing Group 2003; US$ 14.00
?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...
- Dearborn Trade Publishing 2003; US$ 25.00
In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...