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Strategies for International Industrial Marketing
Taylor and Francis 2013; US$ 130.00This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.... more...
eBook Guerilla Marketing
Double Dragon Publishing 2004; US$ 5.99Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...
How to Become a Marketing Superstar
Hyperion 2003; US$ 11.95There are also provocative ?Instant Marketing Superstar? challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it?s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who... more...
Your Marketing Sucks
Crown Publishing Group 2003; US$ 14.00?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...
The Anatomy of Buzz
Crown Publishing Group 2002; US$ 15.95A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...
Ageless Marketing
Dearborn Trade Publishing 2003; US$ 25.00In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...
Product Portfolio Management And Corporate Performance In The Banking Sector
Emerald Group Publishing Limited 2005; US$ 199.00As services increasingly become a crucial sector of Western economies, the need for scholarly research focusing on the management of product-related decisions becomes stronger. In the financial services sector in particular, deregulation has led to intense and quite diverse competition, while the development of e-banking has added to the intensity... more...
Kellogg on Branding
Wiley 2005; US$ 35.00The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:... more...
Fame and Fortune
Pearson Education 2003; US$ 25.95Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of... more...
Consumption, culture and consumer life-choices in Australia
Emerald Group Publishing Limited 2006; US$ 199.00While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting. more...









