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Malcolm McDonald on Marketing Planning
Kogan Page 2007; US$ 24.95Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process. more...
Meatball Sundae
Penguin Group US 2007; US$ 23.95?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...
The Anatomy of Buzz Revisited
Crown Publishing Group 2009; US$ 15.95A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.... more...
eMarketing eXcellence
Taylor and Francis 2008; US$ 58.95eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It... more...
The Future of Retail Banking
Emerald Group Publishing Limited 2008; US$ 199.00Banks have a long history of conservatism in their business practices, however, for the past decade, changes in technology, regulation and general economic conditions have transformed the industry. This e-book assesses the opportunities and challenges facing retail banking. It finds that whilst the future of retail banking is promising, there is a... more...
Direct Wine Marketing Channels
Emerald Group Publishing Limited 2008; US$ 199.00Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research... more...
The Marketing Gurus
Penguin Group US 2006; US$ 24.95Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview?s summaries have been acclaimed as the definitive selection service for the sophisticated business... more...
Focus on Markets and Marketing
Emerald Group Publishing Limited 2008; US$ 199.00This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market. more...
Breakthrough Marketing Plans
Palgrave Macmillan 2008; US$ 25.00Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter. more...
Creating Market Insight
Wiley 2008; US$ 60.00"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."... more...









