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Exchange Traded Fund-Rating
Bank-Verlag 2012; US$ 95.98Hauptbeschreibung Exchange Traded Funds (ETFs) stellen Anleger vor besondere Herausforderungen in der Beurteilung: Produktqualität, Indexqualität sowie Informationsqualität und Transparenz spielen eine besondere Rolle. Durch ETF-Ratings werden qualitative und quantitative Methoden kombiniert, teils in Scoring- Modellen objektiviert und Merkmalsausprägungen... more...
Consumer-Centric Category Management
Wiley 2006; US$ 45.00In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly... more...
Brand Leadership
Simon & Schuster UK 2012; Not AvailableManagement fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...
Brand Leadership
Simon & Schuster UK 2012; Not AvailableManagement fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning... more...
Brand Relevance
Wiley 2010; US$ 32.95Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...
Building Strong Brands
Free Press 2011; US$ 30.00As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Building Strong Brands
Simon & Schuster UK 2012; Not AvailableAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Building Strong Brands
Simon & Schuster UK 2012; Not AvailableAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...
Managing Brand Equity
Free Press 2009; US$ 35.00The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...
Brand Portfolio Strategy
Free Press 2009; US$ 30.00In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...
