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for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
True Story
Harvard Business Review Press 2013; US$ 27.00Is your company a storyteller?or a story doer ? The old way to market a business was storytelling. But in today?s world, simply communicating your brand?s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today?s most successful businesses... more...
For What It's Worth
Penguin Group US 2013; US$ 12.99Businesses these days talk a lot about figuring out what the customer wants. Well, here?s your first lesson: the customer doesn?t know what he wants. This book is going to show you how to convince him he wants the thing you?re selling. Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad?s basement.... more...
Mobile Influence
Palgrave Macmillan 2013; US$ 27.99The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset... more...
Do It! Marketing
AMACOM 2013; US$ 19.95Kick your business into high gear with this fast, fun, pull-no-punches guide. more...
Questionnaire Design
Kogan Page 2013; US$ 29.99Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of... more...
Emotions and Consumption Behaviour
Edward Elgar Publishing 2013; US$ 40.00The stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviors such as positive and negative word of mouth, repurchase intention and complaint behavior. The emotional... more...
Health Communication and Mass Media
Ashgate Publishing Ltd 2013; US$ 104.95In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...
Successful SEO and Search Marketing in a Week: Teach Yourself
Hodder & Stoughton 2013; Not AvailableLearn in a week, remember for a lifetime more...
Successful SEO and Search Marketing in a Week: Teach Yourself
Hodder & Stoughton 2013; US$ 13.58Learn in a week, remember for a lifetime more...
BTEC Business Level 2 Assessment Guide: Unit 6 Introducing Retail Business
Hodder Education 2013; Not AvailableTake the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction criteria. more...
