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The Zen of Social Media Marketingby Shama Hyder Kabani
BenBella Books, Inc. 2010; US$ 16.95Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youre using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isnt like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling... more...
The Chasm Companionby Paul Wiefels
HarperCollins 2009; US$ 11.99In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy. more...
Special Event Production: The Resourcesby Doug Matthews
Taylor & Francis 2007; US$ 53.95This must-have guide to special event production resources looks deep behind-the-scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of the technical aspects of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. The vast varieties of audio-visual technologies, outdoor venues, d?cor and staging are presented. This text is Part two of a two book... more...
How to Win Campaignsby Chris Rose
Earthscan 2005; US$ 29.95'The definitive guide to the campaigner's arts a magisterial A to Z of how to win hearts and minds. Those without the time to read it from cover to cover will still find plenty to intrigue and enlighten them. The book should also be required reading in City boardrooms if Rose's potential targets want to know what's heading their way' Alex Kirby BBC 'Environmentalists have a bad habit of understanding more about the issues than they do about people. Then they wonder why their campaigns fail. Chris Rose not only knows about both he knows how to connect them' Tom Burke ex-Director of FoE and the Green Alliance co-founder of E3G Third Generation Environmentalism 'Rose is one of the top pros and this book is full... more...
Public Relations Writing Worktextby Joseph M. Zappala; Ann R. Carden
Taylor & Francis 2009; US$ 54.95Public Relations Worktext is a writing and planning resource for public relations students and practitioners. more...
Corporate Reputationby Ronald J. Burke; Graeme Martin; Cary L. Cooper
Ashgate Publishing Ltd 2011; US$ 134.95According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them. more...
Public Relationsby Danny Moss; Barbara DeSanto
Sage Publications Ltd. 2011; US$ 36.00Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion. This book will interest both... more...
Public Relationsby Philip Henslowe
Kogan Page 1999; US$ 9.35The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology. more...
Rethinking Public Relationsby Kevin Moloney
Routledge 2000; US$ 198.00PR is a AŁ2.3billion UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. more...
Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby
Routledge 1999; US$ 58.95Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback. more...