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Public Relations

Most popular at the top

  • DK Essential Managers: Effective Public Relationsby DK Publishing

    DK Publishing 2001; US$ 7.00

    Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press... more...

  • Effective Public Relationsby Moi Ali; Adele A. Hayward

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information, whether writing news releases or organising... more...

  • Handbuch Unternehmenskommunikationby Manfred Piwinger; Ansgar Zerfa

    Springer Fachmedien 2007; US$ 159.99

    Das "Handbuch Unternehmenskommunikation" stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen Erfolg beitr gt. Namhafte Autoren zeigen, wie PR, interne Kommunikation und Marktkommunikation die F hrung unterst tzen, Reputation steigern und immaterielle Werte schaffen. more...

  • Corporate Booksby Manfred Hasenbeck; Eberhard Wolf

    Springer Fachmedien 2011; US$ 54.99

    Ob Firmenjubil um, Produktlaunch, Firmenevent oder einfach Weihnachten: Es gibt vielf ltige Anl sse f r Unternehmen, um ihre Geschichte, ihre Produkte und Marken oder ihre Alleinstellung wirkungsvoll zu inszenieren und zu zelebrieren. Immer h ufiger entscheiden sich Kommunikations- und Marketingverantwortliche dabei f r Corporate Books als Kommunikationsinstrument:... more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Marketing Communications for Solicitorsby Mark Oglesby

    Taylor and Francis 1994; US$ 99.00

    The aim of this handbook is to provide legal practitioners with guidance on promoting their practices. It introduces all of the marketing support options currently available, translates and explains marketing jargon, and demonstrates how to plan and execute marketing programmes. more...

  • Communication Catalystby Mickey Connolly; Richard Rianoshek

    Dearborn Trade Publishing 2002; US$ 25.00

    Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...

  • Using Investor Relations to Maximize Equity Valuationby Thomas Ryan; Chad Jacobs

    Wiley 2005; US$ 65.00

    A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...