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Guerrilla P.R. 2.0
HarperCollins 2009; US$ 12.99The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...
Ethics in Public Relation
Kogan Page 2008; US$ 37.50Written in a practical and approachable style, this is not another tome on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individuals sense of morality has an impact on decision-making and ethical business behaviour. The new... more...
Trust Us, We're Experts PA
Penguin Group US 2002; US$ 14.95The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. "Finally a long-overdue exposé of the shenanigans and subterfuge that lie behind the making of experts in America." (Jeremy Rifkin) "If you want to know how the world wags, and who's wagging... more...
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Palgrave Macmillan 2008; US$ 125.00A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...
Qualitative Research Methods in Public Relations and Marketing Communications
Taylor and Francis 2010; US$ 64.95The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage... more...
L' analyse de contenu
Presses de l''niversite du Quebec 2008; US$ 15.00Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne pourrait le penser. Dans cet ouvrage, l'auteur propose, aussi bien aux universitaires qu'aux professionnels, une méthode... more...
Solidarités renouvelées
Presses de l''niversite du Quebec 2006; US$ 21.75La recherche présentée dans cet ouvrage explore les difficultés liées à la mobilisation et à l'engagement solidaire de jeunes adultes, souvent intéressés à la coopération internationale, mais peu sensibles aux publicités des ONG. Elle compare les propos des membres d'ONG émettrices... more...
PR
Dundurn 1993; US$ 9.99In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies... more...
The Freelancer's Guide to Corporate Event Design
Taylor and Francis 2012; US$ 39.95Freelancer's Guide to Corporate Theatre and Event Production (tentative title) will bring you up to speed on the ever changing and growing industry of Corporate Theatre. Written by one of the industry's leading designers, this book uses a candid and straight-forward style to guide you through the process of designing a successful event. Learn... more...
Interne Unternehmenskommunikation
Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2010; US$ 44.03Hauptbeschreibung Kommunikatoren sind in Unternehmen wichtige Mitgestalter. Der schlichte "Berichterstatter" hat ausgedient. Wie Strategien für eine bestmögliche interne Kommunikation aussehen, dazu leitet der Autor mit konkreten Lösungsansätzen und anhand von Praxisbeispielen an. Das Besondere: Interne Kommunikation wird als Geschäftsprozess betrachtet... more...









