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Most popular at the top
- SAGE Publications 2009; US$ 34.95
From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. more...
- Ashgate Publishing Ltd 2013; US$ 104.95
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...
- Wiley 2005; US$ 90.00
Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications;... more...
- Krug Publishing 2005; US$ 7.77
Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations... more...
- Kogan Page 2005; US$ 30.00
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills... more...
- Palgrave Macmillan 2003; US$ 41.00
Mark D. Alleyne analyzes the key role of the UN's public information department in the organization's pursuit of its objectives. The prominence of concepts such as human rights and national self-determination in the international arena is due to the activity of this UN department. Alleyne explores the UN's use of propaganda to shape the agenda of international... more...
- Electronic & Database Publishing, Inc. 2005; US$ 19.95
In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media,... more...
- Allen & Unwin 2009; US$ 59.09
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession. more...