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- Palgrave Macmillan 2012; US$ 16.99
Good public relations is no longer just icing?it?s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you?re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the... more...
- Hodder Education 2010; US$ 17.58
An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. more...
- Taylor and Francis 2012; US$ 63.95
The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated... more...
- Atlantic Books 2012; US$ 24.99
Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international... more...
- Taylor and Francis 2013; US$ 69.95
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...
- Ashgate Publishing Ltd 2013; US$ 104.95
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...
- Elsevier Science 2013; US$ 34.95
Media Exposure and Risk discusses the risk of exposure of security-sensitive information through corporate communications. This 15-minute video presentation of narrated slides describes strategies to prevent sensitive information from reaching the public through a press release, web page, annual report, or other type of corporate communication.... more...
- HarperCollins 2009; Not Available
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...
- Taylor and Francis 2013; US$ 90.00
This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based... more...