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Reputation Rules: Strategies for Building Your Company’s Most valuable Asset
McGraw-Hill Education 2011; US$ 30.00Leverage your company's most important asset?reputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assets?which is why you reputation management should be added... more...
The New Relationship Marketing
Wiley 2011; US$ 24.95A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople... more...
Damage Control (Revised & Updated)
Easton Studio Press, LLC 2011; US$ 11.99No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern business, politics, and entertainment. You?ll discover:... more...
Sticks and Stones
Wiley 2010; US$ 24.95"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." — Michael E. Porter... more...
For Immediate Release
BenBella Books, Inc. 2011; US$ 24.95It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive?and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that?while also defining brands;... more...
Social Media Is Bullshit
St. Martin's Press 2012; US$ 22.99A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it?s revolutionizing... more...
Successful Public Relations In A Week
Hodder & Stoughton 2012; US$ 13.58Learn in a week, what the leading experts on public relations learn in a lifetime more...
Successful Public Relations In A Week
Hodder & Stoughton 2012; Not AvailableLearn in a week, what the leading experts on public relations learn in a lifetime more...
Vertrauen in Public Relations
Springer 2012; US$ 31.99?PR ist für viele längst zum Inbegriff der scheinheiligen Lüge geworden. Zu Recht - wie die Greenwashing-Strategien von Energiekonzernen eindrucksvoll zu belegen scheinen. Oder tut man ihr doch Unrecht? Denn wie soll PR in einer Kontingenzgesellschaft noch Wahrhaftigkeit und Redlichkeit beweisen können? Dieses Spannungsfeld steht... more...
Social Media
dpunkt.verlag 2012; US$ 21.73Hauptbeschreibung Unter Social Media versteht man webbasierte Medien und Werkzeuge, mit denen die Nutzer untereinander und in Gemeinschaften mediale Inhalte gestalten und austauschen können. Soziale Interaktionen und kollaboratives Arbeiten ersetzen klassische Kommunikationsformen (one-to-many) durch vernetzte Dialoge und Zusammenarbeitsformen (many-to-many).... more...









