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Brand Portfolio Strategy
Free Press 2009; US$ 30.00In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...
Brand Portfolio Strategy
Free Press 2009; Not AvailableIn this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...
Brand Portfolio Strategy
Free Press 2009; Not AvailableIn this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...
What Were They Thinking?
Rutgers University Press 2008; US$ 21.00Some corporations spend millions of dollars on so-called “crisis communication plans.” Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, “Wishful thinking is no substitute for a strategic plan.”. Nationally recognized... more...
Health Communication and Mass Media
Ashgate Publishing Ltd 2013; US$ 104.95In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...
Making Social Work News
Taylor and Francis 1994; US$ 200.00Meryl Aldridge widens the debate on social work and its representation by the news media. She provides a basic understanding of the commercial logic of the UK press and compares news treatments in broadsheets, tabloids, local and national press more...
Effective Public Relations
Dorling Kindersley Ltd 2009; Not AvailableLearn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information, whether writing news releases or organising... more...
The Executive's Guide to Corporate Events and Business Entertaining
Wiley 2008; US$ 45.00An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build... more...
Global Lies?
Palgrave Macmillan 2003; US$ 41.00Mark D. Alleyne analyzes the key role of the UN's public information department in the organization's pursuit of its objectives. The prominence of concepts such as human rights and national self-determination in the international arena is due to the activity of this UN department. Alleyne explores the UN's use of propaganda to shape the agenda of international... more...
Public Relations von Finanzorganisationen
Springer 2011; US$ 64.99Die ffentlichkeitsarbeit von Finanzorganisationen weist eine ganze Reihe von Besonderheiten auf. Zudem besteht in dieser Branche eine gro e Kommunikationssensibilit t. Dieses Buch bietet Einsteigern und Fortgeschrittenen eine praxisorientierte und gleichzeitig theoretisch abgesicherte Grundlage f r die ffentlichkeitsarbeit in Finanzorganisationen.... more...
