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Media Exposure and Risk
Elsevier Science 2013; US$ 34.95Media Exposure and Risk discusses risk of exposure of security-sensitive information through corporate communications. This 15-minute video presentation of narrated slides describes strategies to prevent sensitive information from reaching the public through a press release, web page, annual report, or any other type of corporate communication.... more...
Health Communication and Mass Media
Ashgate Publishing Ltd 2013; US$ 104.95In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...
Practice of Public Relations
Taylor and Francis 2013; US$ 69.95Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...
Classical Rhetoric and Modern Public Relations
Taylor and Francis 2013; US$ 125.00This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive... more...
Konzeption von Kommunikation
Springer 2013; US$ 29.99Erfolgreiches Management ist ohne erfolgreiches Kommunikationsmanagement nicht mehr denkbar. Strategische Planung von Kommunikation ist daher längst zum Königsweg allen Managements avanciert und ist zugleich der harte Test auf strategische Kompetenz. Diese Einführung vermittelt an zahlreichen Beispielen theoretisches... more...
Verkaufen, Flirten, Führen
Springer 2013; US$ 19.99Wie und warum gelingt es uns, andere Menschen dazu zu bewegen, etwas für uns zu tun - ein Produkt zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Eine Einführung in die persuasive Kommunikation von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Seminaren, Vorlesungen und... more...
Einführung in den praktischen Journalismus
Springer 2013; US$ 19.99Wie wird man heute Journalist? Wo und in welchen Funktionen arbeiten Journalisten? Wie verändern die neuen Medien den Journalistenberuf? Wo kann man Journalismus lernen? Wie findet man Kontakt zu einer Redaktion? Wie recherchiert man eine Story? Kann der Journalist objektiv informieren? Wie schreibt man eine Nachricht? Was sind die Besonderheiten... more...
Handbook of Niche Marketing
Taylor and Francis 2013; US$ 54.95Get closer to ?tailor made? marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles... more...
The Caterpillar Factory
Troubador Publishing Ltd 2013; US$ 10.99The Caterpillar Factory offers a account of the approach, skills and processes needed to build a successful career in today?s booming PR business. It sets out the links in the PR business chain, from consultancy models to winning new clients, and from exploiting the news agenda to preparing clients for a successful media interview. more...
Schreiben mit System
Springer 2013; US$ 29.95Das Schreiben prägt den Berufsalltag in der PR. Dieses Handbuch präsentiert theoretische Modelle und praktische Methoden für ein Schreiben mit System, das Chancen der medienkonvergenten Kommunikation nutzt und deren Risiken meidet. Spezialisten der anwendungsorientierten Kommunikationsforschung legen dar, wie PR-Texte auf die Bedürfnisse... more...
