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Most popular at the top
- Cambridge University Press 2005; US$ 29.00
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. more...
- Business Expert Press 2011; US$ 19.95
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores... more...
- University of North Texas Press 2001; US$ 17.56
Stanley Marcus spent most of his life helping to create the retail enterprise Neiman Marcus, and his business philosophies remain an important part of the training of the store's personnel. This is both a portrait of a man and a celebration of the store that is a well-known landmark in Texas. more...
- Pearson Education 2011; US$ 79.99
This is the eBook version of the printed book. A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price! 3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three... more...
- F+W Media 2010; US$ 14.95
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail... more...
- Grand Central Publishing 2013; US$ 14.99
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT... more...
- Wiley 2005; US$ 18.95
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...
- McGraw-Hill 2005; US$ 14.95
How you can save more than $500 a month with just a click of a mouse. Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will save... more...
- McGraw-Hill 2003; US$ 29.95
This work shows database marketers how to get out of the vicious circle of building new loyalty programmes, instead showing them how to build enduring loyalty programmes using incrementalism. Readers learn why giving customers a choice in a direct offer always reduces response. more...
- Springer 2007; US$ 54.99
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...