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The Wal-Mart Effectby Charles Fishman
Penguin Group Inc. 2006; US$ 12.99Wal-Mart isnt just the worlds biggest company, it is probably the worlds most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives. more...
Wal-Mart Worldby Stanley D. Brunn
CRC Press 2006; US$ 29.95Now that Wal-Mart has conquered the US, can it conquer the world? As Wal-Mart World shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor practices and outsourcing strategies represent for many what contemporary economic globalization is all about. But Wal-Mart is not standing still, and is opening up stores everywhere. From Germany to Beijing to Mexico City to Tokyo, more than a billion shoppers can now hunt for bargains at a Wal-Mart superstore. Wal-Mart World is the first book to look at this incredibly important phenomenon in global perspective, with chapters that range from its growth in the US... more...
Digital Engagementby Leland Harden; Bob Heyman
AMACOM 2009; US$ 24.00In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver tweak websites to improve... more...
Greentailing and Other Revolutions in Retailby Neil Z. Stern; Willard N. Ander
John Wiley & Sons, Inc. 2008; US$ 29.95An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer... more...
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinaryby Joseph Michelli
McGraw-Hill 2006; US$ 24.95WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and... more...
Luxury Strategy in Actionby Jonas Hoffmann; Ivan Coste-Manière; Ivan Coste-Maniere
Palgrave Macmillan 2011; US$ 40.00Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. more...
Smart Retailby Richard Hammond
Pearson Education 2012; US$ 24.99This is the eBook version of the printed book. The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams". Covering everything from creating the ultimate retail experience to understanding... more...
The Grocersby Andrew Seth; Geoffrey Randall
Kogan Page 1999; US$ 19.75With Wal-Mart on the rampage, and the US food retailing industry consolidating rapidly, there are lessons to be learned from Europe. The great Philip Kotler agrees. He wrote of the book: 'I highly recpmmend this book to US readers interested in future trends in the supermarket industry. The industry is much more consolidated in Europe and our industry is relentlessly moving in the same direction. The stories will provide much inspiration for meeting and mounting the challenges ahead.' The Grocers gives a history of food retailing in the UK, and looks at the rest of Europe and the USA for comparison. It tells the often dramatic and always fascinating stories of how the main UK players - Tesco, Sainsbury, Asda and Safeway got to where they... more...
Retail Product Managementby Rosemary Varley
Routledge 2001; US$ 64.95A text for anyone studying retail product management or buying and merchandising at degree level. It covers all retail operations, from stock level management, through allocation of outlet space for products, to digital TV shopping. more...
Kmart's Ten Deadly Sinsby Marcia Layton Turner
John Wiley & Sons, Inc. 2003; US$ 36.95An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within... more...









