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The Economics of Franchising
Cambridge University Press 2005; US$ 29.00This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. more...
Store Design and Visual Merchandising
Business Expert Press 2011; US$ 19.95In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores... more...
Minding the Store
University of North Texas Press 2001; US$ 17.56Stanley Marcus spent most of his life helping to create the retail enterprise Neiman Marcus, and his business philosophies remain an important part of the training of the store's personnel. This is both a portrait of a man and a celebration of the store that is a well-known landmark in Texas. more...
Strategies for Success in Retail (Collection)
Pearson Education 2011; US$ 79.99This is the eBook version of the printed book. A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price! 3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three... more...
The Everything Guide to Starting and Running a Retail Store
F+W Media 2010; US$ 14.95What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail... more...
Ctrl Alt Delete
Grand Central Publishing 2013; US$ 14.99The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT... more...
The 7-Step System to Building a $1,000,000 Network Marketing Dynasty
Wiley 2005; US$ 18.95Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...
The Mom's Guide to Earning and Saving Thousands on the Internet
McGraw-Hill 2005; US$ 14.95How you can save more than $500 a month with just a click of a mouse. Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will save... more...
The Customer Loyalty Solution
McGraw-Hill 2003; US$ 29.95This work shows database marketers how to get out of the vicious circle of building new loyalty programmes, instead showing them how to build enduring loyalty programmes using incrementalism. Readers learn why giving customers a choice in a direct offer always reduces response. more...
International Direct Marketing
Springer 2007; US$ 54.99This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...









