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Branded!
Wiley 2010; US$ 29.95Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...
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Henry Holt and Co. 2009; US$ 16.99The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world?s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton?s firm became a byword for cheap goods... more...
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The Wal-Mart Effect
Penguin Books Ltd 2007; Not AvailableCharles Fishman takes us into the heart of the biggest company on earth, ever, to show how the 'Wal-Mart effect' shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart's influence is so great it can determine everything from working practices to market forces themselves, Fishman asks:... more...
Sold to the Man With the Tin Leg
Hodder & Stoughton 2011; Not AvailableWhen Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...
