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- Grand Central Publishing 2013; US$ 14.99
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT... more...
- Taylor and Francis 2013; US$ 34.95
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing. more...
- Random House Group Ltd 2013; US$ 10.67
When Ian Gregg was just a boy he joined his father at work selling pies from his van to miners' wives around Newcastle. Now retired, he can look back on a business that began as a husband-and-wife team in the 1930s, and survived a world war and two major recessions to become our favourite bakery, beloved by everyone from children to office workers... more...
- New York Review Books 2013; US$ 18.95
The food scene in Paris has changed dramatically since 2006, when Markets of Paris was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...
- Wiley 2013; US$ 24.95
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies... more...
- Taylor and Francis 2013; US$ 27.95
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they?ve been, where... more...
- Entrepreneur Press 2013; US$ 17.95
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan ? from marketing master Kennedy?delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...
- The History Press 2013; US$ 26.24
Whiteleys was the Harrods of the 19th century. Its clients inlcuded English and overseas royalty and it offered - and delivered - "Everything from a pin to an Elephant". Created by William Whiteley, a draper's assistant from Yorkshire, who came to London with just a few pounds in his pocket, it was a remarkable achievement by a remarkable man. more...
- Palgrave Macmillan 2013; US$ 40.00
The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. more...
- Palgrave Macmillan 2013; US$ 26.99
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ? driven by personalization, intelligent search, and user... more...