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- Basic Books 2013; US$ 17.99
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range... more...
- Kogan Page 2013; US$ 24.95
Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To succeed in sales, you need something more than the traditional techniques. Neuro-Sell gives you the edge through a brain-based perspective, process... more...
- Transworld 2013; US$ 26.98
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience... more...
- Penguin Group US 2013; US$ 12.99
Discounts are no longer the exception, they?re the norm. But is that bargain really a bargain? Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don?t only want a deep discount, they expect it... more...
- Indiana Historical Society Press 2013; US$ 24.95
In 1872 Lyman Ayres acquired a controlling interest in the Trade Place, a dry-goods store in Indianapolis. Two years later, he bought out his partners and renamed the establishment L. S. Ayres and Company. For the next century, Ayres was as much a part of Indianapolis as Monument Circle or the Indianapolis 500. Generations of midwestern families visited... more...
- Penguin Group US 2013; US$ 14.99
It?s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers in the world. Most of them won?t pay anything for your product. But some will pay almost anything. The challenge is to find the latter without wasting time... more...
- Wiley 2013; US$ 25.00
Celebrating Shoe Lovers everywhere! No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to... more...
- Entrepreneur Press 2013; US$ 19.95
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today?s rapidly changing retail environment in the Internet age.... more...
- Palgrave Macmillan 2013; US$ 27.99
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset... more...
- Grand Central Publishing 2013; US$ 14.99
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT... more...