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In Search of the Obvious
Wiley 2008; US$ 27.95This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...
How to Sell Anything to Anybody
Touchstone 1978; US$ 14.99"Salesmen are made, not born. If I did it, you can do it." -- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists... more...
Mastering the Complex Sale
Wiley 2010; US$ 24.95Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling... more...
It's Not About Size
Ebury Publishing 2012; US$ 14.67As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium... more...
The Accidental Salesperson
AMACOM 2012; US$ 12.95With more than 50,000 copies sold, this book shows even ôunintentionalö sales pros that success is no accident. more...
Selling to Win
Kogan Page 2013; US$ 19.99Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques... more...
Key Account Management and Planning
Free Press 2001; US$ 28.99The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful... more...
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Monsoon Books Pte. Ltd. 2011; US$ 9.99Increase F&B Sales is not a cookbook ? it?s a book for managers and owners of F&B outlets. Escalating costs cut into profits. This leads some F&B operators to raise prices, reduce portions, drop quality or resort to a combination of all three. A more effective and sustainable strategy to drive bottom line is to exploit the sometimes overlooked potential... more...
To Sell Is Human
Penguin Group US 2012; US$ 12.99#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics,... more...
The Power of Consistency
Wiley 2013; US$ 24.95How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and beliefs we consistently have, and the cumulative results of those actions eventually create... more...
