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For What It's Worth
Penguin Group US 2013; US$ 12.99Businesses these days talk a lot about figuring out what the customer wants. Well, here?s your first lesson: the customer doesn?t know what he wants. This book is going to show you how to convince him he wants the thing you?re selling. Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad?s basement.... more...
BTEC Business Level 2 Assessment Guide: Unit 6 Introducing Retail Business
Hodder Education 2013; Not AvailableTake the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction criteria. more...
How to Deal with Difficult Customers
Wiley 2013; US$ 22.95Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective." --Margaret... more...
Impulse
Random House Group Ltd 2013; US$ 17.34When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon.... more...
Plunkett's Advertising & Branding Industry Almanac 2013
Plunkett Research, Ltd. 2013; US$ 349.99Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...
The Complete Marketer
Kogan Page 2013; US$ 19.99The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors'... more...
Sales Force Management
Taylor and Francis 2013; US$ 79.95In this latest edition of Sales Force Management , Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It?s a contemporary classic, fully updated for modern sales management practice. Including... more...
Innovation in Pricing
Taylor and Francis 2013; US$ 67.95Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits.... more...
BTEC Business Level 2 Assessment Guide: Unit 5 Sales and Personal Selling
Hodder Education 2013; Not AvailableTake the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction criteria. more...
BTEC Business Level 2 Assessment Guide: Unit 3 Promoting a Brand
Hodder Education 2013; Not AvailableTake the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction criteria. more...
