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Inside Spin
Allen & Unwin 2007; US$ 22.68A blistering critique of the largely hidden role played by the public relations industry in Australia, Inside Spin reveals how corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Winner of the 2005 Iremonger Award for Writing on Public Issues. more...
24/7 Innovation
McGraw-Hill 2001; US$ 29.95In the past, business processes have been thought of as a series of instructions to be repeated the same way every time. This text provides approaches for helping companies compete in today's changing environment and using the concepts of process improvement, e-commerce, and innovation. more...
Gurus on Business Strategy
Thorogood Publishing 2003; US$ 23.95A guide to the world's most important writers on business strategy. It summarizes all the key concepts and the contribution of each of the leading thinkers in the field, with pros and cons of each theory. It also provides a series of checklists to aid the development of business strategies. more...
Business Strategy Made Simple
Martin Books 2007; US$ 24.95What is business strategy? How will it help me create a competitive advantage? Looks at developing strategies and strategic plans, vision, mission and values, analysing the business environment, people and leadership, implementing strategies. Contents include: What is Business Strategy? Business strategy defined The aim of strategy Levels of... more...
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Crown Publishing Group 2009; US$ 15.00A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer?s experience) and convenience... more...
Private Sector and Poverty
Pearson Education 2009; US$ 4.99Read the following excerpt from Private Sector and Poverty: Progress at the Bottom of the Pyramid During 2004-2009. . Five years is not a long time to evaluate the diffusion of an idea; much less its impact on the ground. It has been less than five years since the book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits... more...
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Wiley 2009; US$ 24.95The six core strategies to elevate any business-and how to implement them-made simple What do the world's most successful companies and organization have in common? And what can you actually take away and use from their examples? Distilling the best fundamental business strategies, trusted advisor and strategist John Spence helps you take a hard... more...
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