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- Taylor and Francis 2012; US$ 51.95
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation , it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding... more...
- Taylor & Francis 2012; US$ 92.95
* Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future... more...
- Taylor & Francis 2012; US$ 54.95
Total Organizational Excellence: Achieving world-class performance sets down an implementation framework to guide managers on how to improve business performance in all types of organization. Drawing on extensive research and case study work conducted within Oakland Consulting and its Research Division, the European Centre for Business Excellence,... more...
- Taylor & Francis 2012; US$ 56.95
'TQM: Text with Cases' is clearly written in a logical manner and points are supported by real life case studies. Professor Oakland demonstrates how a Total Quality Management strategy can be applied in all business activities to achieve world-class performance. This third edition features several major changes including new material on process modelling... more...
- Taylor & Francis 2012; US$ 39.95
ISO 9000 has undergone a radical revision, changing the focus from requirements born out of situations that experience had shown led to poor product quality to requirements born out of the need for all organizations to continually achieve their objectives and create satisfied customers. The language has changed from procedure to process and the intent... more...
- Taylor & Francis 2012; US$ 139.95
The Medical Devices Directive (MDD) is an all-encompassing document legislating for the manufacture of any medical device or material used either temporarily or permanently on or in the human body. To achieve its main objectives the MDD requires the manufacturer of all products covered by the Directive to possess a fully auditable Quality Management... more...
- Elsevier Science 2002; US$ 53.95
It is imperative that an auditor effectively guides an organization through a process of meeting ISO 9000 compliance requirements. However, real value can be added to the process if the auditor establishes a program that also focuses on overall performance relative to the objectives being met for registration. This book introduces a radical new approach... more...
- Taylor & Francis 2012; US$ 73.95
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers... more...
- Elsevier Science 2000; US$ 67.95
This book reconciles two divergent worlds for the beleaguered quality manager. The first is that of quality and managerial fads, promoted by quality professionals and the quality 'industry' - with its seminars, certification programs and the pressures of an ever increasing number of international standards, state and national legislation and powerful... more...
- Elsevier Science 1999; US$ 103.95
Manufacturing operations are the real wealth creators within a business, accounting for the majority of management and financial assets needed to sustain the company. Make it! encapsulates the author's many years of experience gained designing manufacturing systems and supply-chains in factories across the world. It provides a proven, logical sequence... more...