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- Atlantic Books Ltd 2009; US$ 8.74
David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate... more...
- Campus Verlag 2011; US$ 33.05
Hauptbeschreibung Nicht nur der Wirtschafts- und Finanzsektor ist in den Vereinigten Staaten von Krisen geschüttelt. Auch die amerikanische Demokratie, das politische und gesellschaftliche System sowie das Gesundheits- und Bildungswesen zeigen schwere Krisensymptome. Führende Expertinnen und Experten - darunter der Wirtschaftsnobelpreisträger Paul... more...
- The Edwin Mellen Press 2012; US$ 149.95
In doing field work and observing Tea Party rallies, Eger discovered that the majority of its members were fiscally conservative, but socially liberal. This caused many divisions and splintering amongst its members, because its agenda was divided between social conservatives and progressives. This explains the rapid decline of its prominence since... more...
- The Edwin Mellen Press 2011; US$ 179.95
This work is a historical analysis and examination of the reasons that cause politicians switch parties and how parties handle or punish apostasy. more...
- ABC-CLIO 2011; US$ 45.00
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. more...
- Temple University Press 2009; US$ 27.95
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics. more...
- Berrett-Koehler Publishers 2012; US$ 19.95
Former director of the Young Democrats of America, the California Democratic Party and HUD Special Counsel to the Clinton-Gore administration, Christine Pelosi updates her classic leadership guide for leaders and campaign managers to reflect the changes in the political and social climate that have taken place since the first edition was published... more...
- Wiley 2011; US$ 103.95
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign... more...