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Winning Strategies for the New Latin Markets, Adobe Readerby Fernando Robles; Francoise Simon; Jerry Haar
Pearson Education 2002; US$ 34.00This is the eBook version of the printed book. Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets , three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure. more...
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Organisation for Economic Co-operation and Development 2004; US$ 58.00The development of the tradeable sector is a permanent concern for policy makers in Argentina, Brazil and Chile. The weak performance of the tradeable sector has been cited as one of the causes of mixed growth performance in South America during the 1990s as crises in the region have been associated with a pronounced imbalance of the contributions of the tradeable and the non-tradeable sectors to growth. more...
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