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Markenpolitik im Einzelhandel: Interaktionseffekte zwischen Herstellermarken und Retail Brands
Diplomica Verlag 2010; US$ 49.59Hauptbeschreibung Stimmt die Behauptung "geiz ist geil", oder gelingt es REWE "jeden Tag ein bisschen besser" zu werden? Hat der Discounter Lidl Recht, wenn er mit dem Versprechen wirbt "Lidl lohnt sich", oder lassen sich die Verbraucher durch diese Slogans nicht in die Geschäfte locken? Die Konsumenten sind heutzutage beim Einkauf im deutschen Handel... more...
Sensoren für die Prozess- und Fabrikautomation
Springer Fachmedien 2009; US$ 54.99REACH - Das neue europäische Regulierungssystem für Chemikalien
Lexxion Verlagsgesellschaft mbH 2010; US$ 49.38Klappentext Am 1.6.2007 ist die neue europäische Chemikalienverordnung (REACH) in Kraft getreten. Ziel ist die Schaffung eines ausgewogenen Systems, das sowohl die Risiken für Gesundheit und Umwelt berücksichtigt als auch die Wettbewerbsfähigkeit und Innovation der chemischen Industrie in der EU, gerade im Verhältnis zu den weltweit größten Konkurrenten,... more...
Investing in Gold
McGraw-Hill Companies,Inc. 2008; US$ 27.95Can you afford not to buy gold?. As many investors know, gold is a “safe-haven” asset that can actually increase in value during stock market slides and times of recession. But what else do you really know about this commodity? Are you taking full advantage of it? Do you know how to work it into your overall investment strategy?. This detailed... more...
The CRB Commodity Yearbook 2007
Wiley 2007; US$ 200.00The Single Most Comprehensive Source of Commodity and Futures Market Information Available Since 1939, professional traders, commercial hedgers, portfolio managers, and speculators have come to regard The CRB Commodity Yearbook as the "bible" of the industry. Here is a wealth of authoritative data, gathered from government reports, private industry,... more...
The Airport Economist
Allen & Unwin 2008; US$ 22.68From Sydney to Singapore, Shanghai, Seoul, St Petersburg, Seattle, Sao Paulo, Santiago and back again, Tim Harcourt plays economic tour guide in this a witty and information rich guide examination of how Australian businesses are exploring and developing new markets for their wares. more...
OECD Trade Policy Studies The Economic Impact of Export Restrictions on Raw Materials
Organisation for Economic Co-operation and Development 2010; US$ 54.00Export restrictions on raw materials are applied to achieve a number of policy objectives. However, they can have a significant and negative impact on the efficient allocation of resources, international trade, and the competitiveness and development of industries in both exporting and importing countries. . By diverting exports to domestic... more...
Brand America
Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 16.40Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. more...
Guide to Commodities
Wiley 2013; US$ 40.00A gold mine of information, insights and powerful tools to help you win big in today's commodities markets The recent fortunes made by investors in rare earth metals and gold are just two shining examples of what an extremely profitable investment class commodities can be. But with radical swings in price volatility (think oil) and the vagaries of... more...
The CRB Commodity Yearbook 2004
Wiley 2005; US$ 199.00THE SINGLE MOST COMPREHENSIVE SOURCE OF COMMODITY AND FUTURES MARKET INFORMATION AVAILABLE Since 1939, professional traders, commercial hedgers, portfolio managers, and speculators have come to regard The CRB Commodity Yearbook as the 'bible' of the industry. Here is a wealth of authoritative data, gathered from government reports, private industry,... more...









