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Markenpolitik im Einzelhandel: Interaktionseffekte zwischen Herstellermarken und Retail Brands
Diplomica Verlag 2010; US$ 48.52Hauptbeschreibung Stimmt die Behauptung "geiz ist geil", oder gelingt es REWE "jeden Tag ein bisschen besser" zu werden? Hat der Discounter Lidl Recht, wenn er mit dem Versprechen wirbt "Lidl lohnt sich", oder lassen sich die Verbraucher durch diese Slogans nicht in die Geschäfte locken? Die Konsumenten sind heutzutage beim Einkauf im deutschen Handel... more...
Sensoren für die Prozess- und Fabrikautomation
Springer Fachmedien 2009; US$ 54.99REACH - Das neue europäische Regulierungssystem für Chemikalien
Lexxion Verlagsgesellschaft mbH 2010; US$ 48.32Klappentext Am 1.6.2007 ist die neue europäische Chemikalienverordnung (REACH) in Kraft getreten. Ziel ist die Schaffung eines ausgewogenen Systems, das sowohl die Risiken für Gesundheit und Umwelt berücksichtigt als auch die Wettbewerbsfähigkeit und Innovation der chemischen Industrie in der EU, gerade im Verhältnis zu den weltweit größten Konkurrenten,... more...
The CRB Commodity Yearbook 2007
Wiley 2007; US$ 200.00The Single Most Comprehensive Source of Commodity and Futures Market Information Available Since 1939, professional traders, commercial hedgers, portfolio managers, and speculators have come to regard The CRB Commodity Yearbook as the "bible" of the industry. Here is a wealth of authoritative data, gathered from government reports, private industry,... more...
Trading and Exchanges
Oxford University Press, USA 2002; US$ 59.991. Introduction. 2. Trading Stories. Part I: The Structure of Trading. 3. The Trading Industry. 4. Orders and Order Properties. 5. Market Structures. 6. Order-Driven Market Mechanisms. 7. Brokers. Part II: The Benefits of Trade. 8. Why People Trade. 9. Good Markets. Part III: Speculators. 10. Informed Traders and Market Efficiency. 11. Order Anticipators.... more...
OECD Trade Policy Studies The Economic Impact of Export Restrictions on Raw Materials
Organisation for Economic Co-operation and Development 2010; US$ 54.00Export restrictions on raw materials are applied to achieve a number of policy objectives. However, they can have a significant and negative impact on the efficient allocation of resources, international trade, and the competitiveness and development of industries in both exporting and importing countries. . By diverting exports to domestic... more...
Brand America
Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 16.40Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. more...
Guide to Commodities
Wiley 2013; US$ 40.00A gold mine of information, insights and powerful tools to help you win big in today's commodities markets The recent fortunes made by investors in rare earth metals and gold are just two shining examples of what an extremely profitable investment class commodities can be. But with radical swings in price volatility (think oil) and the vagaries of... more...
The CRB Commodity Yearbook 2004
Wiley 2005; US$ 199.00THE SINGLE MOST COMPREHENSIVE SOURCE OF COMMODITY AND FUTURES MARKET INFORMATION AVAILABLE Since 1939, professional traders, commercial hedgers, portfolio managers, and speculators have come to regard The CRB Commodity Yearbook as the 'bible' of the industry. Here is a wealth of authoritative data, gathered from government reports, private industry,... more...
Knockoff
Kogan Page 2005; US$ 29.95Counterfeiting is one of the fastest growing industries in the world ? it is a market worth more than $500 billion, or 7 per cent of the world?s trade. In this compelling account, Knockoff exposes the truth behind the fakes and uncovers the shocking consequences of dealing in counterfeit goods. more...









