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Epistemics of the Virtual
John Benjamins Publishing Company 2012; US$ 149.00Proposing a new theory of fiction, this work reviews the confusion about perceived realism, metaphor, virtual worlds and the seemingly obvious distinction between what is true and what is false. The rise of new media, new technology, and creative products and services requires a new examination of what ?real? friends are, to what extent scientific... more...
Voice and Speaking Skills For Dummies
Wiley 2012; US$ 21.99Find your voice, and communicate with confidence Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand... more...
Rationale Argumentation
De Gruyter 1986; US$ 77.00Rationale Argumentation: Ein Grundkurs in Argumentations- Und Wissenschaftstheorie. more...
Media Studies: The Basics
Taylor and Francis 2012; US$ 22.95There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to... more...
Integrierte Unternehmenskommunikation in international tätigen Unternehmen
Springer 2012; US$ 69.99AS Media Studies
Taylor and Francis 2012; US$ 37.95AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences... more...
Qualitative Research Methods for Media Studies
Taylor and Francis 2012; US$ 49.95This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular... more...
Messung und Steuerung der Kommunikations-Effizienz
Springer 2012; US$ 64.99?Der zunehmende Wettbewerbsdruck in allen Branchen zwingt Unternehmen ihre Marketingbudgets nicht nur effektiv sondern auch möglichst effizient einzusetzen. Vor allem im Kommunikationscontrolling wird vermehrt eine systematische Messung und Steuerung der Kommunikations-effizienz gefordert, die transparent und nachvollziehbar ist. Jürgen Schwarz... more...
Interaktionale Rezeptionsforschung
Springer 2012; US$ 47.99Ziel des Bandes ist es, den Begriff der Interaktivität für die Rezeptionsforschung fruchtbar zu machen. Dementsprechend werden Befunde aus verschiedenen Blickaufzeichnungsstudien vorgestellt und in einen rezeptionstheoretischen Zusammenhang eingeordnet. Die Besonderheit des Ansatzes besteht darin, dass Rezeptionsdaten auf die spezifischen... more...









