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Getting the Messageby John Eldridge
Routledge 1993; US$ 42.95The work of the Glasgow Media Group has long been established as being at the forefront of media studies. This collection is an ideal introduction to their recent work. more...
A Companion to Media Studiesby Angharad Valdivia
John Wiley & Sons, Ltd. 2003; US$ 189.95A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market. more...
Media Rules!by Brian Reich; Dan Solomon
John Wiley & Sons, Inc. 2008; US$ 24.95Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides. more...
Media Managementby George Sylvie; Jan LeBlanc Wicks; C. Ann Hollifield; Stephen Lacy; Broadrick Ardyth Sohn
Taylor & Francis 2007; US$ 68.95Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are.:.; Increased discussions on groups, vision, change, diversity, and management styles;.; Additional media-sensitive examples... more...
Leonhardt, Joachim-Felix; Ludwig, Hans-Werner; Schwarze, Dietrich; Straßner, Erich: Medienwissenschaft. 1. Teilbandby
Walter de Gruyter, Inc. 1999; US$ 557.00This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction.For "classic" linguistics there appears to be a need for a review of the state of the art which will provide a reference base for the rapid advances in research undertaken from a variety of theoretical standpoints, while in the more recent branches of communication science the handbooks will give researchers both an verview and orientation.To attain these objectives, the... more...
Media Product Portfoliosby Robert G. Picard
Taylor & Francis 2005; US$ 131.00Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This book introduces the concepts of product portfolio management and applyies them to media companies in a comprehensive manner. more...
New Media, Cultural Studies, and Critical Theory after Postmodernismby Robert Samuels
Palgrave Macmillan 2009; US$ 80.00This book argues that we have moved into a new cultural period, automodernity, which represents a social, psychological, and technological reaction to postmodernity. more...
Media in Europe Todayby Josef Trappel; Werner A. Meier; Leen d?Haenens; Jeanette Steemers; Barbara Thomass
Intellect 2010; US$ 20.00This book is written by media scholars from all over Europe who are members of the Euromedia Research Group. What unites the group is the joint interest of its members in the analysis of media structures and media policy in Europe against the background of contemporary communication theories and concepts. The book has two parts: First, it looks into structural changes in specific media formats such as newspapers, radio, television and online-media. Second, it analyses specific problems and challenges in a comparative way, such as the creation of public sphere(s), the relation between media and democracy, public service media, media regulation and media governance, challenges of media industries etc.The book addresses graduate students in mass... more...
Information and Document Designby Saul Carliner; Jan Piet Verckens; Cathy de Waele
John Benjamins Publishing Company 2006; US$ 149.00Recent research in information and document design explores research by presenting reports of actual research studies in information and document design. It specifically reports on ten studies in the areas of marketing communication (part one), functional communication (part two) and online communication (part three). An introduction places the research into a broader context and explores the different research traditions in the field. This publication is intended for researchers, who consider the different areas of study in information and document design and the different research traditions. The book is also interesting for professors and students in information and document design and related fields: it will serve as a guide in discussions... more...
Media Convergenceby Tim Dwyer
McGraw-Hill Education 2010; US$ 39.98This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation. more...
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